Work Experience

Vegas.com - Manager - Special Projects (2011 - Present)
  • Managing all website tagging implementations such as Google Analytics, Google Publisher Tags and conversion tracking.
  • Researching and prototyping new projects outside the normal day-to-day development process.
  • Creating automated processes within applications such as Salesforce and ExactTarget.
  • Providing technical expertise and troubleshooting related to ad serving and web analytics.
Las Vegas Sun/Greenspun Media Group - Director of Operations - Digital (2009 - 2011)
  • Successfully re-engineered ad serving implementation on GMG websites in order to create new revenue opportunities and also fulfill existing advertisers expectations. Included conceptualizing new ad positions and implementation.
  • Coordinated ongoing functionality releases on existing websites as well as the launch of new sites as well.
  • Negotiated and administered relationships with vendors and outside companies who provided services for websites.
  • Researched and created ad hoc web site analytics reports in addition to compiling monthly website metrics for management
  • Managed employees in the interactive department including interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Dallas Morning News - Sr. Web Developer (2005 - 2009)
  • Responsible for development of vast majority of web initiatives such as complete site overhauls, vendor relationship management, new product sites and overall site integrity.
  • Responsible for identifying and troubleshooting user issues stemming from all browsers and operating systems and communicating with those customers in a timely manner.
  • Played key role in first successful dynamic high school sports site. By understanding all aspects of the project, such as database design, cgi programming and front-end design, I was able to serve as a single contact for site that had wide audience appeal and generated a great deal of revenue in its first few months after launch.